Jayet x Yoxeone — Press Release
A limited-edition collaboration between French pop-art artist Jayet and Paris-based fashion house Yoxeone, blending contemporary sculpture, pop-art culture and avant-garde streetwear.
Jayet — The Artist
A French designer and sculptor rooted in the pop-art movement, Jayet has spent over a decade developing a bold, colorful and playful universe. His work revolves around an iconic figure: the bear — a symbol of both strength and tenderness, deeply connected to childhood memories and collective imagination.
Jayet’s most emblematic creation is a monumental six-meter sculpture installed on the esplanade of the MUCEM in Marseille, inspired by Janus, the Roman god of transitions and duality. His artistic influences include Andy Warhol and Jeff Koons, while remaining firmly grounded in everyday life and personal memories. Beyond sculpture, Jayet also explores digital art, holograms and NFTs, with over 2,500 NFT artworks sold to date.
Yoxeone — The Brand
Founded in Paris by designer Selim Gouaned, Yoxeone was born from the desire to bridge urban culture, French craftsmanship and the sophistication of luxury fashion. The brand defines its aesthetic as a fusion of rock couture and streetwear, using noble materials such as leather, denim, silk satin and exotic leathers, all crafted in its Parisian atelier.
Yoxeone’s signature zip acts as a recurring motif throughout the collections, reinforcing the brand’s strong identity. Beyond ready-to-wear, Yoxeone also designs accessories and jewelry, offering a complete and distinctive wardrobe. The brand recently opened its first concept store in Paris — the Yoxeone Art Gallery — conceived as an immersive space where fashion and contemporary art coexist.
The Collaboration
Driven by a shared artistic vision, Jayet and Yoxeone joined forces to create a limited-edition capsule collection. This collaboration merges Jayet’s iconic pop-art bear with Yoxeone’s avant-garde approach to fashion, resulting in a bold dialogue between art and design.
The collection is produced in limited quantities and reflects both creators’ commitment to creativity, craftsmanship and strong visual storytelling.
The Collection
The Jayet x Yoxeone capsule collection includes:
- T-shirts
- Hoodies
- Pyjamas
Each piece features the emblematic Jayet bear, reinterpreted through Yoxeone’s contemporary silhouettes and premium materials. In addition to the garments, a sculptural bear designed jointly by both artists completes the collaboration.